What You Need to Know about Graphic Design

By Imagemark Marketing & Advertising

graphic design

When business owners reach out to Imagemark to create their marketing and design components, there are a few key questions the creative team asks. While there are other important details, these three questions create a good foundation on which to build a graphic you will love. Acquiring these answers will help you walk into a design meeting prepared. Imagemark’s design team possesses the necessary training to take this information and combine it with the principles of design to create the informative, unique, and aesthetically pleasing graphic your business needs. Let’s delve into how to answer these questions in a way that gives the designer the most insight into what you’re looking for.

What do you want your graphics to say about your business?

This helps to express how you would like to be perceived by your audience. Should people think of your business as more formal or familiar, masculine or feminine, traditional or contemporary? It is also important to have a set color scheme with specific colors, unique to your brand. This will help answer the above question because different colors evoke different feelings and convey different styles. Imagemark’s design team is well-equipped to help you pinpoint these details for your branding. These answers will be used as a jumping-off point for all of your marketing materials.

Who are you trying to reach?

Every business should have a profile of their ideal customer but for each graphic or suite of graphics, you could be more specific. The product or service you are promoting might be befitting for a specific age group or personality. The designers at Imagemark take these things into account when creating your graphics so that they can build a design that will appeal to the customers you want to reach while representing your brand identity.

What message are you trying to get across?

While composing the text for your graphics, the message is the cornerstone on which to build the rest. Is your piece purely informational, or do you need your audience to take action of some kind as a result of your marketing piece? Imagemark uses spacing and visual hierarchy to establish the importance of the information. This entails making the main idea the focus and laying out the secondary information in order of importance. One good idea is to ask the classic “5 Ws”: Who? What? Where? When? Why?

Whether your business is looking for help with creating a brand, graphics for print or digital advertising, social media, or an entire website, contact us! The Imagemark designers have expertise that have been gained through years of experience and training, all to help guide you to the best solutions. We will work with you to create the graphics that fit your business and represent your business in a way you can be proud of. Contact our team today so we can start work on your next design.

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Imagemark Marketing & Advertising

About the author

Imagemark Marketing & Advertising is a full-service advertising and marketing agency specializing in results-oriented advertising campaigns.