Connected TV (CTV)

Connected TV Advertising for Businesses

Connected TV advertising refers to the practice of delivering targeted advertising to consumers through their internet-connected TVs, especially in the midst of the "cord cutting" that has been happening over the years. This can include smart TVs, streaming media devices, and gaming consoles, and other CTV devices. Connected TV advertising allows advertisers to target specific demographics and interests, and to deliver personalized ads in real-time. It also provides a more immersive and engaging experience for viewers, which can lead to higher levels of brand awareness and engagement.

87% of US adults own at least one connected TV, and almost half of US adults watch a connected TV daily.

(Source: 2022 survey conducted by Leichtman Research Group)

Why Connected TV Advertising?

  • Reach a large and engaged target audience, as more and more people are turning to internet-connected TVs, or smart TVs, to watch their favorite shows and movies.
  • Target specific demographics and interests, which can lead to a more effective and relevant advertising campaign.
  • CTV Advertising provides real-time data on the success of campaigns, allowing advertisers to make data driven adjustments to their strategies and tactics as needed.
  • It provides a more immersive and engaging experience for viewers, which can lead to higher levels of brand awareness and engagement.
  • CTV ads Allow for a wide range of ad formats and targeting options, providing advertisers with greater flexibility in how they reach their audience through TV content.

Connected TV advertising can be beneficial for a wide range of advertisers, including:

Consumer Brands 

Reach a large and engaged audience with targeted and relevant advertising.


Reach consumers at key points in the purchase journey, such as when they are researching products or making decisions about what to buy.

Service Providers

Banks, insurance companies, telecom and other such service providers can use connected TV advertising to reach consumers who are in need of their products or services.

Entertainment and Media Companies

Use connected TV advertising to promote their content and reach potential viewers.

Political Campaigns

Use connected TV advertising to target specific demographics and reach voters with targeted messages.

So, why should you work with a connected TV advertising agency?

  • Expertise
    A connected TV advertising agency has experience and expertise in creating and executing effective connected TV campaigns. They can help you navigate the various platforms and options available and make recommendations based on your specific goals and target audience.
  • Time-saving
    Working with an agency can save you time and effort, as they can handle all aspects of the campaign planning and execution process, from research and strategy development to ad creation and placement.
  • Access to resources
    A connected TV advertising agency typically has access to a range of resources, including data and research, creative talent, and technology, which can be beneficial in creating and executing a successful campaign.
  • Ability to focus on your core business
    Working with an agency allows you to focus on your core business, rather than spending time and resources on advertising efforts.
  • Cost-effective
    In some cases, working with an agency can be more cost-effective than managing a connected TV advertising campaign in-house, as agencies often have economies of scale and access to discounted rates.

Are you ready to see what Imagemark can do for you?

If you are looking for a solid Connected TV agency, Imagemark Marketing & Advertising is here to serve! Schedule a FREE marketing consultation to find out if Connected TV Advertising is the right path for your business.

  • Learn which marketing channels perform best for your type of business.
  • Get a sneak peek at the advertising your competitors are doing.
  • Discover how local and regional businesses use multi-channel campaigns to increase revenue.