Paid Social Media Marketing

Reach your audience on the platforms they love

Over three billion people around the world actively use social media to like, swipe, heart and share! With a reach like that, it’s easy to see that social media marketing is essential for business, providing a valuable opportunity to connect directly with your audience and customers. At Imagemark, we cut through the noise by producing engaging social content that your customers will love.

What’s the difference between Organic vs. Paid Social Media?

Organic social media posts live on your company’s profile page and can be seen by your audience without paid promotion. Followers of your page may see updates within their feeds.

Evidence shows that organic exposure can be limited because of how top social networks prioritize users’ feeds. For example, on Facebook only about 2% of your followers may be exposed to your organic posts. This is where paid social media posts can help you gain a wider reach.

Paid social media is anything that is influenced by advertising dollars spent. If a post in your news feed includes a “Sponsored” or a “Promoted” tag, that is considered paid social. These paid social ads allow you to reach people that you may not have been able to reach organically and can target an audience based on a variety of demographic and behavioral factors, depending on the industry and platform.

Organic Social Media

  • Brand Awareness
  • Customer Service
  • Relationship Building

Paid Social Media

  • Reach a larger audience
  • Target ideal customers
  • Drive leads and conversions

Conclusion

A solid social media plan includes both organic and paid social media. An organic strategy improves your online presence and reputation, and a paid strategy increases your brand’s reach and awareness to targeted audiences. Managing both aspects of social media takes time and planning, but the results of a well-executed campaign are worth the effort. No time to handle it on your own organic social media? We’ve got you covered.

Social Advertising Platforms 

Facebook

Instagram

LinkedIn

Twitter

Pinterest

How Our Social Media Advertising Works

Social Platform Expertise

It can take time to master the nuances of each social media advertising platform. We are experts in the most effective platforms for your businesses, including Facebook, Instagram, LinkedIn, Twitter, and Pinterest. We use our knowledge to develop an effective strategy that helps you reach your goals on the social advertising platforms of your choice.

Ad Creation

We’ve developed hundreds of creative ads for our clients to drive engagement, traffic, and conversions for a variety of different promotions. Keeping your brand and style guide in mind throughout the creative process, we use our design expertise and proven copy creation skills to develop optimized ads for your brand and products.

Monitoring and Testing

We get it—you don’t have the time to consistently monitor and optimize the performance of your paid social campaigns. That's why we're here. We regularly review your campaigns, noting improvements and areas for optimization. We can also implement A/B tests to detect which ads are driving the most results and then optimize accordingly.

Budget management is one of the most complex aspects of paid social marketing, but our seasoned team knows exactly what to do. We incorporate best practices into your strategy that drive results from your ads while minimizing your cost per desired action.

Comprehensive Reporting

At Imagemark, we’re all about transparency. We make sure that you’re informed about the status of your campaigns and individual ads on a regular basis, sending you full reports of all relevant data and KPIs. Additionally, we provide performance analysis from our paid social media advertising experts. Using the results from these reports, we optimize your campaign strategy to ensure that we’re hitting every opportunity available.

Are you ready to see what Imagemark can do for you?

Get a FREE Marketing Consultation

  • Learn which marketing channels perform best for your type of business.
  • Get a sneak peek at the advertising your competitors are doing.
  • Discover how local and regional businesses use multi-channel campaigns to increase revenue.