What is content marketing?
Content marketing is more than just telling a story with the right words that hit the right spots. It is also intrigues readers in a way that keeps them coming back for more. In a world of skippable ads, content marketing helps you provide something valuable to your audience that keeps them engaged with your brand. It’s all about relaying relevant information to the right audience and converting their thirst for more into a source of leads for your business.
Good content is good business.
A good content strategy is the cornerstone of long-term growth. Whether it’s part of a larger strategy involving SEO, social media, digital marketing and email automation or strictly a lead generation campaign, we’ll help you build a content marketing strategy that fits your brand.
Content Marketing helps you:
Rank higher in search engines
High-quality content increases the authority and relevancy scores it over time, helping you accrue more links and rank higher in search. Additionally, companies that consistently publish blogs have more indexable web pages, which can translate into more opportunities to be found via a simple Google search!
Reduce cost per conversion and generate stronger, more qualified leads
Targeted, high-quality content delivered to potential customers at each stage of the sales funnel helps push quality leads closer to a sale, while weeding out those that may, in fact, be looking for something else.
Reduce marketing and sales overhead
One-time investments in content creation can quickly be turned into additional new assets that drive ROI.
Create retargeting and remarketing opportunities
The data you gather from your organic content can be cycled into retargeting campaigns to serve highly relevant and contextualized ads to former site visitors.
Build an email list
Use your content to generate form submissions on your site and collect the contact info of those potentially interested in doing business with you.
We'll help save you valuable time.
Our expert writers save you valuable time, creating content that build brand affinity and authority in the market, garner increased visibility, and enhance discoverability to targeted audiences. Here are just some of the projects our content marketing team can help you develop: