In the realm of thriving businesses, the notion of advertising might seem counterintuitive. “Why advertise when business is great, and customers are pouring in?” It’s a valid question, but the answer lies in the strategic foresight that ensures not just current success, but long-term business stability.The Peaks and Valleys of Customer Behavior:Businesses, like the tide,
In the ever-evolving landscape of digital marketing, one strategy that has gained significant traction is conquesting for AdWords. This powerful approach allows businesses to strategically target their competitors’ audience, expanding their reach and driving conversions. In this comprehensive guide, we’ll unravel the mysteries of conquesting, exploring its definition, benefits, and how to execute a successful
In the ever-evolving landscape of digital marketing, Meta (formerly Facebook) offers businesses two distinct avenues for enhancing their online presence: boosting individual posts and creating comprehensive ad campaigns. At Imagemark Marketing & Advertising, we understand the nuances of both approaches, ensuring that your brand reaches its full potential in the dynamic world of social media.
You know you need more leads, but where do you start? Top of the funnel or bottom of the funnel? When it comes to lead generation, the answer isn’t one or the other – it’s both. A balanced full funnel marketing approach is key to sustainable lead growth. If you’ve only focused on blog posts and
How can you best ensure that your marketing outperforms your competition? You can start by understanding the customer journey! The customer journey in marketing refers to the different stages that a customer goes through before, during, and after making a purchase. It includes the customer’s interactions with the brand, such as their awareness of the
Having an online presence is essential for businesses to survive in the current market. Through blogs, businesses can communicate their message and promote their products, services, or brand. Blogging is an important tool for businesses as it has a great potential to reach and engage customers, build relationships with them, and increase brand recognition. Additionally,