Programmatic Advertising
Right Audience, Right Time!
Deliver your advertising to people who want or need the products and services you offer. With Programmatic Advertising, your business is empowered to target audiences based upon their online behavior, demographics, content viewed, keywords, and more.
Ad Types Available
Display Banners
HTML5 Animated Banners
HD Video
Strategies at Your Disposal
Geographic Targeting
Ensure your ads only deliver within the city, state, zip code, or radius that you serve.
Audience Targeting
Use the power of major data providers to serve your ads to high quality audience segments which match your best customers.
Geofencing
Target your customers in real time as they visit competitors throughout your service area. Uses mobile device location data to serve ads in the moment.
Geo-behavioral
Advertise to customers who were recently in competitor locations by using their mobile location data. They are currently shopping for exactly what you offer!
Keyword Targeting
Use keywords to focus your ads specifically on web pages with content that is directly relevant to the services or products you offer.
Contextual Targeting
Serve your ads on pages that fit within a specific context. For example: business, finance, health, education, and more!
How do you execute a successful campaign?
There are multiple performance indicators which we monitor and for which we can optimize. We ensure the success of your campaign by optimizing for metrics like:
Ultimately, we know that your ad spend needs to convert real customers, so we build a marketing plan that drives people to that goal!
How does programmatic advertising work?
User visits a website
Website communicates with an ad exchange/SSP
SSP offers user info to DSPs
Advertisers place bids through a DSP
Highest bid wins the ad
So, what makes us different than any other marketing agency coming into your business to sell you on a programmatic strategy?
All of our marketing campaigns are actively managed in-house. Our team directly controls the placement process and bids on high-quality ad placements with high viewability. This ensures that your ads have the highest chances of actually being seen by your target audience, as opposed to displaying in a position on a site that the viewer never scrolls down to see. We provide you with a list of domains upon which your ads displayed, as well as your viewability metric! We also actively manage your campaign and make weekly optimizations to ensure your campaigns perform as well as they can. This might include items like adjusting budget to focus on a strategy that is performing better or even blocking websites that are performing poorly for your ads.
Programmatic Advertising is not a ‘set it and forget it’ kind of medium. That’s why we stand firmly on providing great service on actively managed campaigns that are structured to actually meet your goals.
Are you ready to see what Imagemark can do for you?
Get a FREE Marketing Consultation