Search Engine Optimization (SEO)

Want to be found when your customers search online?

Unfortunately, ranking at the top of a page of organic search results is not as easy as flipping on a switch. Whether you’re getting ready to build your website or you have an established site that’s not showing up on the first page of the search results, on-page content is one of the most critical components of your website’s SEO strategy. Website content not only improves your search engine ranking, but it also connects your business with your target audience, persuades them to purchase your product, contact your company, or even visit your business.

More than 70% of businesses and 80% of consumers begin with a web search before an upcoming product purchase.

Create a website that drives traffic

Our SEO copywriting process is built around persuasive, relevant, and original writing.

Nobody knows your business better than you, and we’re here to learn. We work with you to understand your perfect customers and clients, developing content to meet their needs and enhance your brand. We specialize in writing original copy that both drives organic traffic and supports your SEO and paid search strategies.

Our process is straightforward and effective:

  • Keyword research
  • Comprehensive content audits
  • Content marketing strategy development
  • On-page content optimization
  • SEO copywriting and editing for website pages and blog posts

We make sure sure Google, and the other prevalent search engines, can find your website at the right time so your current and potential clients & customers can, too.

Develop copy designed to convert

Website content doesn’t stop once your site is found. A successful website establishes a clear conversion funnel to attract visitors at different stages in the decision-making process and to encourage users to take an action. Having content that is relevant to each stage of your conversion funnel means that your website can be a resource for both those viewers simply looking for information and those who are ready to become your customer.

When searching online, keywords fall into one of three categories:

  • Informational: The awareness stage. These searchers don’t know what they don’t know. They need to first understand their problem so that they can be equipped to make an informed decision later on. This keyword category typically has the highest search volume and lowest probability of conversion.
  • Investigative: The interest stage. These searchers have found several potential solutions to their problem. Now, they’re researching their options to find what best suits their situation.
  • Actionable: The desire stage. These searchers now know what they’re looking for and they are ready to make a purchase decision. This keyword category typically has a lower search volume but the highest probability of conversion.
Content Conversion Funnel

Create a Continuous Content Plan

Websites that rank well organically feature frequently updated and relevant content, but few businesses have the time or the resources to create such content on a regular basis. At Imagemark, we can help you create a long-term content plan and develop additional web pages, blog posts, and more that keep your site as current and relevant as the day you launched.

Are you ready to see what Imagemark can do for you?

Get a Free Marketing Consultation

  • Learn which marketing channels perform best for your type of business.
  • Get a sneak peek at the advertising your competitors are doing.
  • Discover how local and regional businesses use multi-channel campaigns to increase revenue.